Is remarketing more effective through SMS or email?

The effectiveness of remarketing through SMS or email largely depends on the target audience, the nature of your product or service, and the communication objectives.

SMS boasts higher open rates and instant delivery, making it suitable for time-sensitive promotions. With an average open rate of 98%, SMS messages instantly capture your audience's interest and has a read rate of 97% within 15 minutes of delivery.

On the contrary, email, with its ability to convey detailed messages and foster personalized engagement, is preferable for long-term lead nurturing. However, emails have an average open rate of just 20 out of every 100 emails.

The bottom line is that optimal effectiveness lies in a balanced strategy leveraging the strengths of both SMS and email to achieve the desired remarketing objectives.