How can I leverage customer segmentation to deliver personalized promotions?

You can easily create and target personalized promotions using customer segmentation as the foundation.

Simply set up a system that gathers and analyzes customer data effectively and uses that as the basis of adjusting your promotions accordingly.

One such tool is Fast Simon — The FAST way to infuse personalization at every customer touchpoint. This shopping optimization tool uses an AI-powered algorithm to tailor product collections and promotions to each customer segment's needs and preferences.

Consequently, you are able to serve your customers with targeted and relevant offers that make them feel valued and increase their engagement with your brand.