Can I run multiple A/B tests simultaneously?

Yes, you can run multiple A/B tests simultaneously on one e-commerce store. Simultaneous testing allows you to gather more data and make informed decisions about different elements of your website or marketing campaigns.

However, it is important to ensure that each test has a clear goal and that test groups don't overlap. Moreover, consider the potential impact on website performance and user experience, and use proper statistical analysis to interpret the results accurately.