How long should I run an A/B test on my Shopify store?

Determining the optimal duration for an A/B test on your Shopify store requires a thoughtful approach. The duration should strike a balance between statistical significance and practicality.

Generally, running tests for at least one full business cycle, typically two to four weeks, allows for a comprehensive evaluation of customer behavior and minimizes the influence of external factors. However, it is crucial to consider factors such as traffic volume, conversion rates, and desired confidence level to ensure meaningful results within a reasonable timeframe.