What are some commonly tested elements for an ecommerce store?

When conducting AB testing on an ecommerce store, it is paramount to focus on key elements that significantly impact customer behavior and conversion rates. Some commonly tested elements include:

1. Website layout,
2. Pricing strategies,
3. Payment options,
4. Shipping methods,
5. Search functionality,
6. Checkout flow optimization,
7. Product descriptions and images,
8. Placement and visibility of add-to-cart buttons
9. Trust indicators (security badges and customer testimonials), and
10. Promotional offers.

Prioritizing these elements in your AB testing strategy can provide valuable insights to drive meaningful improvements in user engagement, optimize user experience, and increase conversion rates.