Behavioral dataPosts and articles about Behavioral dataGeneral eCommerceAli ShahBehavioral Targeting vs. Retargeting: Is There a Difference?Did you know that companies that leverage personalization see 40% more revenue than their average competitor? To be in that bracket, it's useful to understand i...PersonalizationJaques CilliersBehavioral Marketing in eCommerce: Personalize Your Customers' ExperienceBehavioral marketing in eCommerce can help you personalize your customers' experiences through data insights. McKinsey research finds that those prioritizing pe...CommunityHow to use customer behavior data for my remarketing campaigns in eCommerce?Hey there. I recently got the advice that I can improve the effectiveness of my remarketing campaigns by leveraging customer behavior data, like previous purcha...
