Color theory

Posts and articles about Color theory
General eCommerce

Jaques Cilliers

Using Color Psychology on Your eCommerce Site: Expert Tips + Examples

Using color psychology on your eCommerce site is a visual merchandising method that impacts user behavior. A study shows that up to 90% of a consumer's initial ...

Community
How can I use color theory to create visually appealing product displays?

Hello everyone! I'm looking for ways to make my product displays on Shopify pop. I read that the right colors can make a big difference in catching a customer's...