How Women Thrive In Social Commerce

Social commerce has transformed the way we shop. Social media has a huge impact on the eCommerce world. Allowing eCommerce purchases to be made via social media led to the rise of social commerce, which continues to grow. Women entrepreneurs are key to the success of social commerce, as they drive trends, ventures and are transforming traditional notions of success. Let’s take a closer look.

Women In Social Media

In an otherwise male dominated society, social media has put the power back into women’s hands. We all know the importance of social media for any business strategy. It can be used by already established businesses and brands, but it can also be taken advantage of by smaller entrepreneurs.

This is where female entrepreneurs are able to shine. Since many women have harnessed the power of social media to gain followers, create business opportunities and launch products, it’s no surprise that social commerce continues from this.

Using their understanding of building relationships and creating communities, women are well equipped to leverage social media for their interests. Having a strong social strategy is a great way of growing awareness of your brand; what your values are and what your products are. This can then lead to greater sales and lifetime customers. 

You can see the way that women shine over social media whether this is through Instagram, TikTok creators, or Youtube content creators. They have led the way when it comes to connecting with audiences and fostering authentic connections.

Women In Social Commerce

This kind of engagement with customers is something that is needed to grow and maintain a successful business. Ensuring repeat customers is so important, and through creating community via social media this can be achieved. Through authentically sharing brand values, as well as encouraging user generated content, we can see the way this plays out.

Social commerce harnesses the power that women have created over their social media, and creates the opportunity for sales to be made directly through these platforms. Through Facebook Marketplace, Etsy, Instagram or even Tiktok, there is now the potential for creators to sell directly to their customers.

This removes any traditional barriers, and allows women to sell to audiences over a global market. In sharing their brand; their interests, and hobbies, they are then able to monetize this to create economic growth.



Influencer Marketing

One of the key ways this is achieved is through influencer marketing, with the creator of the page being the influencer. Younger generations, particularly Gen Z, are keen to spend their money with brands they feel share their values. When women create pages to conduct social commerce from, it’s already clear to the shoppers what their brands are.

Social proof is created these days through UGC (user generated content), as well as reviews that you can see within the social media pages. This creates a holistic experience, where everything is combined on the same page. 

This kind of authentic engagement fosters trust. You can see which of your friends, or what kind of people already like, comment and engage with the page. This will provide inspiration for you to do the same.

Women’s Success In Social Commerce

As social commerce continues to grow, women are redefining what success means in this field. The more community base that is created, the more longevity it is possible to see in a business. This creates the potential for long term growth and success.

Offering sales with authenticity and creativity differs from trying to push sales based on numbers and trending topics. Social commerce allows women the fluidity to move with their intuition, and continue to prioritize the social values. 

This creates the right environment for women to succeed within social commerce, as well as inspiring future generations. The way they engage with their audiences is continuing to drive online businesses. 

Overall this points to a more sustainable and inclusive future of the eCommerce stream. Rather than success just being measured by numbers, it can be measured by positive impact. As women lead the way in redefining the way we use social media to grow our business, let’s appreciate them for all that they are doing.