Fast Simon's Curated Sets
Fast Simon's Curated Sets boosts sales and is a huge benefit to any cross-selling merchandising strategy. It shows your shoppers what they want to see, streamlining their discovery journey and boosting merchant sales.
Published January 30, 2025.
In an age of decision fatigue and consumer inundation with choices, sometimes shoppers just want things to be easier. This is where Curated Sets come in. Rather than a shopper having to do all of the work manually scrolling through your site to find the perfect complimenting pieces to their ideal outfit, Curated Sets does the work for them.
How Does It Work?
With Fast Simon’s curated sets, merchandisers can curate groups of items and products that go well together, and keep them as a group. This doesn’t have to do with matching colors, or fabrics. It simply has to do with the overall fashion (or other) aesthetic that your business is going for.
This curation can be manual, if the merchandisers have a specific vision in mind. It can also be automated, using SKU’s or names, for a strategy that is more analytically formed. The power is in the merchandisers hands to ensure that shoppers are seeing what will benefit them the most.
AI is another great use case here, as machine learning and AI algorithms can automatically identify groups and sets that tie in with customer preferences, or current trends.
Fast Simon’s Vector Search technology means that AI can visually identify sets to go together, using AI-driven data analysis through vector embedding. This removes the needs for words at all, and relies on the combination of images to provide the best results for your shoppers.
Why Use Curated Sets?
There are several benefits to using curated sets, both for the customer and the merchant.
Increased Perceived Value
Curated sets increase the perceived value of each item, as it becomes appealing as a complete package. Rather than thinking about costs individually, each item becomes a part of a whole, which increases its value.
Cross-sell Potential
Showing shoppers the set that they could buy creates a seamless product discovery process. It significantly increases the potential for cross-sell purchases, as the shopper can already see the benefit of the items being put together.
Cohesive Brand Experience
Curating your own sets for your customers lets them know that you have a cohesive and well thought out product discovery process, with the shoppers interests at heart. This kind of visually appealing shopping experience, as well as a handy and convenient one, will tick all the boxes for your shoppers.
Encouraging Purchases
Reduce uncertainty by using Curated Sets, as the shoppers can know and imagine what all pieces will look like together. There does not need to be the worry of ‘I wonder if these items will go together’ as it is already clear that they do.
Conclusion
Fast Simon’s Curated Sets is just another element of the AI optimization platform to boost your customer experience to the next level. Creating a sense of ease, cohesiveness and efficiency to your shoppers by providing them what they want to see, this solution will boost brand image. From the merchants perspective, this can boost sales and is a huge benefit to any cross-selling marketing strategy.
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