This Is How AI Is Shaping Ecommerce Merchandising
AI can help power your merchandising strategy, using data and machine learning to produce results. No more operating on guesswork, AI will take your merchandising to new heights.
Published February 12, 2025.
Merchandising has always been one of the most central points in any eCommerce strategy. It promotes products and influences customers which lead to increased sales. This can help move your business forward in the way that you intend it, and has many ways to be implemented. With the rise in AI capability, we can see this influencing the way merchandising is run online.
AI Automated Merchandising
One of the most obvious ways that AI can boost your merchandising strategy is through AI automated merchandising. There are certain platforms that can facilitate the AI making your merchandising decisions for you, based on the rules you want to apply.
You can state your desired goals, and the AI can direct you on what you need to do in order to create this. This takes the stress out of personal decision making, and can be based on data and hard facts.
Merchandising Chat AI
There has been a growth in chatbot technology driven by AI. This is very useful for shoppers, as they can access 24/7 assistance when shopping online. However, this can also be useful for merchants.
Having a merchandising chat AI assistant means that the merchant can ask the chatbot questions about their merchandising strategy. This is a unique and innovative way of utilizing AI to inform your merchandising.
Using AI backed technology to inform your merchandising decisions means you are relying on data rather than guesswork to implement the best plan for you. It also means that you have access to chat to the bot if you are in doubt, or need further assistance or clarification.
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Upsell & Cross-sell Personalized Recommendations
One of the key ways that merchandising works is through cross-sell and upsell recommendations. These pair customers with specific items that it seems as though they would be interested in buying.
In other words, this brings personalization to the forefront of your strategy.
However, with the help of AI, it’s not guesswork. You can use previous data and machine learning in order to offer up suggestions you know that the shoppers will want.
Based on their click-profile data, previous actions and purchases, you can make sure to offer them suggestions that they will take you up on. These suggestions can also be based on trending products, ‘complete the outfit’ looks, and other relevant information.
With AI backed data knowledge, these upsell and cross-sell recommendations can achieve better results than ever before.
Searchandising
Did you know that merchandising can be applied within site search? ‘Searchandising’, as it is known, is the art of arranging results in the drop down menu to match your merchandising strategy.
AI can help create a merchandising strategy within your drop down results. For example, if you are looking to remove old inventory, then you can set the merchandising strategy to show these items first before you show anything else.
Having automated rules putting the strategies into your site search takes the pressure off you. Having AI working within your site search is crucial for many reasons, and this is just another to add to them.
Conclusion
There are many ways that AI can help improve your merchandising strategy. With the use of data backed information, AI can help ensure that your merchandising strategy will produce results. Rather than operating on guesswork, AI can ensure that you can see the results you want to see in your business journey.
