Top 7 Digital Merchandising Tools to Have in 2025
Explore the top digital merchandising tools that can help enhance product visibility, improve personalization, and drive customer engagement.
Published December 4, 2024.
As eCommerce continues to evolve, businesses must adopt the latest digital merchandising tools to stay competitive. In 2025, the right tools can enhance product visibility, personalize the shopping experience, and improve customer engagement.
With the growing importance of mobile optimization, voice search, and seamless online experiences, it's essential for your business to stay equipped with the best tools to meet modern customer expectations. In this article, we'll explore the top digital merchandising tools that can help your business optimize its online presence and drive growth in a dynamic marketplace.
» Start at the beginning: What is merchandising in eCommerce?
Meet the Expert
Jameela Ghann is a seasoned online store owner with over a decade of eCommerce experience. Apart from running Alora Boutique, she's also the marketing manager for Fera Product Reviews.
A Quick Look at the Top 7 Digital Merchandising Tools
- Best overall digital merchandising tool: Fast Simon
- Best digital merchandising tool for social proofing: Fera
- Best digital merchandising tool for stores with customizable products: Product Options & Organiser
- Best digital merchandising tool for promoting branding: Pagefly
- Best digital merchandising tool for guiding customer decisions: Lantern
- Best digital merchandising tool for product imagery: Spin Studio
- Best digital merchandising tool for stores with frequent promotions: Sami Product Labels & Badges
Fast Simon
AI-powered search & merchandising platform for eCommerce
Personalizes product recommendations
Simplifies product discovery for customers
Fera
Collects photo, video, and text reviews
Displays reviews beautifully
Engages shoppers effectively
Product Options & Customizer
Adds customizable product options
Offers choices like size and color
Simplifies personalized shopping
Show more
Key Trends Shaping the Future of eCommerce
Voice search optimization: As voice-activated devices grow, optimizing for voice search is crucial. Tools like Fast Simon may incorporate voice search for easier product discovery.
Mobile-first shopping: With smartphones being key for shopping, mobile optimization tools like PageFly's responsive templates will enhance the mobile shopping experience.
Augmented reality (AR): AR is transforming how customers visualize products. Tools like Spin Studio could integrate AR, allowing customers to view products in their space before buying.
» Check out these eCommerce merchandising trends that you need to know of
7 Best Digital Merchandising Tools to Have in 2025
1
Best overall: Fast Simon
Extensive optimization for eCommerce
Read reviewsIntegration
Fast Simon integrates with Shopify and other platforms, syncing with product catalogs and customer data to optimize search.
Scalability
Fast Simon adapts to growing product ranges and customer behaviors, supporting both small businesses and large enterprises.
Brief overview
Fast Simon is an AI-powered search and discovery platform designed for eCommerce sites. It enhances the shopping experience by providing personalized search results and product recommendations, making it easier for customers to find what they're looking for.
Key features
- AI-driven search: Utilizes artificial intelligence to deliver accurate and relevant search results based on user behavior and preferences.
- Personalized recommendations: Offers tailored product suggestions, enhancing the shopping experience and potentially increasing average order value.
Pros and cons
Improves search accuracy and relevance
Enhances customer experience with personalized recommendations
Can lead to higher conversion rates and increased sales
Reduces the time customers spend searching for products
May require initial configuration and fine-tuning to match specific business needs
The effectiveness of AI depends on the quality and quantity of data available
2
Best for social proofing: Fera
Review and content tool
Read reviewsIntegration
Fera smoothly integrates with Omnisend, Google, Amazon, AliExpress, Shopify, and more, syncing with product catalogs and review databases.
Scalability
Fera handles growing review volumes and data, maintaining performance for businesses of all sizes.
Brief overview
Fera is a customer review and content tool designed for eCommerce sites, focusing on showcasing customer reviews, photos, and videos.
Key features
- Photo and video reviews: Enables customers to upload visual content along with their reviews, providing a more authentic and engaging insight into the products.
- Customizable review widgets: Offers a range of widget styles and customization options to seamlessly blend with the store's design.
Pros and cons
Fast and reliable AI search
Great search accuracy and relevancy
Handles large data volumes and high traffic
Merchandising studio for combining search and product placement strategies
Costly with limited pricing transparency
Mostly limited to text-based search
3
Best for customizable products: Product Options & Customizer
Customizable product options
Read reviewsIntegration
Integrates seamlessly with Shopify and other apps like PageFly for product customization.
Scalability
Handles growing product ranges and customization needs as businesses expand.
Brief overview
It enables merchants to add additional product choices such as size, color, material, and more, enhancing the shopping experience for customers looking for personalized products.
Key features
- Unlimited custom options: Merchants can add as many options as needed, allowing for extensive customization possibilities.
- Conditional logic: Displays specific options based on the customer's previous choices, making the customization process more intuitive.
Pros and cons
Enhances product appeal with customization options
Improves customer satisfaction by offering personalized choices
Can lead to higher average order values with added custom features
May require additional setup time for complex product ranges
Could potentially overwhelm customers with too many options if not managed properly
4
Best for promoting branding: Pagefly
Advanced storefront customization
Read reviewsIntegration
PageFly integrates seamlessly with Fera, Klaviyo and Bold Bundles, allowing for easy synchronization with the store's product and inventory system, reviews, email, and more.
Scalability
PageFly is highly scalable, suitable for both small businesses and larger enterprises.
Brief overview
PageFly is an advanced page builder for Shopify, offering a wide range of customization options for creating unique and responsive pages. It allows merchants to design and customize their storefronts without needing extensive coding knowledge, using a simple drag-and-drop interface.
Key features
- Drag-and-drop editor: Makes it easy to build and customize pages without any coding skills.
- Responsive design templates: Offers a variety of templates that are automatically optimized for different devices.
Pros and cons
Enables unique and custom designs for storefronts
Enhances the overall aesthetic appeal of the website
Responsive designs improve user experience on various devices
May require a learning curve to fully utilize all features
Over-customization can lead to cluttered or overwhelming page designs if not managed well
5
Best for guiding customer decisions: Lantern
Interactive product discovery
Read reviewsIntegration
Integrates with Klaviyo and MailChimp, enabling targeted email campaigns based on quiz responses to grow email lists.
Scalability
Scalable for growing businesses, handling more quiz interactions and expanding product lines.
Brief overview
These quizzes guide customers through a series of questions to recommend the best products based on their responses, enhancing the shopping experience and aiding in product discovery.
Key features
- Customizable quizzes: Merchants can create quizzes that match their store's branding and style, providing a seamless user experience.
- Integration with marketing tools: The app can integrate quiz data with email marketing tools, enhancing customer relationship management.
Pros and cons
Improves customer engagement and product discovery
Personalizes the shopping experience, leading to higher satisfaction
Can increase conversion rates by directing customers to suitable products
Requires thoughtful quiz design to ensure effectiveness
The effectiveness is dependent on the quality of questions and answer mapping
6
Best for product imagery: Spin Studio
Interactive product views
Read reviewsIntegration
Spin Studio integrates seamlessly with Shopify's product management system, allowing for easy addition of 360-degree spins to product pages.
Scalability
The tool is scalable and can support a growing number of products and increased customer traffic
Brief overview
A Shopify app that enables merchants to create 360-degree views of their products. This tool allows customers to view products from every angle, providing a more interactive and detailed online shopping experience.
Key features
- Easy creation of 360-degree views: Allows merchants to easily upload and configure images to create a smooth 360-degree product view.
- Compatibility with various image types: Supports different image formats, making it versatile for different product types.
Pros and cons
Improves search accuracy and relevance
Enhances customer experience with personalized recommendations
Can lead to higher conversion rates and increased sales
Reduces the time customers spend searching for products
May require initial configuration and fine-tuning to match specific business needs
The effectiveness of AI depends on the quality and quantity of data available
7
Best for stores with frequent promotions: Sami Product Labels & Badges
Promotional label customization
Read reviewsIntegration
Sami Product Labels & Badges integrates seamlessly with Shopify's inventory and product management systems.
Scalability
The Sami Product Labels & Badges app scales easily to accommodate growing product catalogs, enabling businesses of all sizes to add labels and badges without performance issues.
Brief overview
Sami is a Shopify app designed to enhance product visibility and promotional appeal by adding customizable labels and badges to product images.
Key features
- Customizable badges: Offers a variety of badge designs that can be customized to fit the store's branding and promotional needs.
- Easy application on product images: Allows for quick and easy placement of labels and badges on product images without needing technical skills.
Pros and cons
Enhances product visibility and promotional appeal
Helps in quickly communicating offers or new arrivals to customers
Can be used to create a sense of urgency for sales or limited-time offers
Overuse of labels and badges can clutter the product page if not used judiciously
Requires a balance between visual appeal and information overload
» Understand how to achieve optimized eCommerce merchandising management
Adapting to the Future of eCommerce
As the digital landscape evolves, leveraging digital merchandising tools is crucial for your business’s success. By incorporating advanced eCommerce personalization strategies, such as tailored product recommendations and optimized shopping experiences, you can enhance customer engagement and conversion rates.
These tools allow businesses to create unique, personalized interactions while staying competitive in a fast-paced market. Embracing innovative merchandising solutions will help your business not only meet but exceed customer expectations, ensuring growth and a strong position in the future of e-commerce.
» Ready to get started? Schedule a demo with Fast Simon