Visual Merchandising Latest Trends

As the whole of the eCommerce world moves towards more focus on AI backed personalized experiences, visual merchandising is no different. Shoppers want to be immersed, and they want to feel seen. When it comes to visuals, this is crucial in scoring and keeping engagement.

Some of the things we can expect to see growing when it comes to visual merchandising in 2025 are:

• Virtual trying on

• Interactive product displays

• Shoppable videos

• Personalized recommendations

All of these prioritize personalized merchandising offering a unique experience that will create a favorable image of your brand.

Augmented & Virtual Reality

Visual Merchandising is so important, as a huge part of customers’ shopping experience is with their eyes. One of the main issues that can arise from this is when shoppers imagine something will look differently on their body, or in their home, than it actually does.

This is where AR and VR come into play. Being able to offer ‘try before you buy’ experiences means that users can have the benefits of a brick-and-mortar shopping experience online. This new technology can create the potential for shoppers to see how clothes look on, all through their phone screen.

This also works when it comes to buying furniture, or anything else that would need to be visually placed in order to be convinced to purchase. On top of increasing sales, this also reduces returns; a win-win.

Some industries this kind of visual merchandising could be used in are:

• Fashion

• Makeup

• Homeware

• Furniture

• Artwork

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AI Powered Personalization

Every shopper will be interested in different offerings in your stores. Showing each shopper the items that will most likely resonate with them is a win-win. You will improve sales as your customers will have a more seamless shopping experience. It reduces the time they need to spend browsing, reducing consumer fatigue.

If these displays and recommendations can be dynamically tailored to fit customer needs, it shows that your brand cares. This personalization can be based on individual shopper data, and previous browsing behavior.

Shoppable Videos

As we can see with the rise of TikTok, it’s the age of the video. Consumers want to be awed and entertained when they engage with content online. Shoppable videos meet this market perfectly.

Shoppable videos are interactive videos, where customers can click on specific items within the videos that they see. They will then be taken to a link to purchase the product directly. This is a continuation of the success of hyper-tagging where products can be shopped directly from images. This just takes it one step further.

3D Visualization

Another way to reduce returns and to ensure that customers have a full idea of the product before buying is through offering 3D visualization. This involves offering shoppers a view of products which is able to be viewed from many different angles, and zoomed in on details. 

Allowing shoppers to have a full view of the product allows you to effectively demonstrate the quality of your products. It takes visual merchandising to a new level.



Virtual Store Tours

Visual merchandising in the eCommerce world can have a crossover with in-store merchandising through these immersive in-store virtual tours. You can create a replica version of a visual store, allowing the shopper to browse through the store online as they would in person.

This creates an inventive and engaging product discovery process for the shopper. They can pick up and explore products just as they would in an actual store. Allowing the visual element of the items to lead the way, shoppers will also get a stronger feel for your brand.

Conclusion

These additions to visual merchandising that we see in 2025 are all great ways to bring benefits to your brand. They are set to increase engagement with the brand, which will lead to boosted sales, reduced returns and an overall increase in positive brand experience. Visual merchandising strategies are worth investing in, as the eyes lead the way when it comes to buying, and there are plenty of exciting new strategies to try.

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