Ecommerce Payment Trends In 2025
Offering payment options that shoppers are looking for is crucial in eCommerce. If shoppers don’t see what they are looking for, you could face cart abandonment and fall at the last hurdle.
Published December 8, 2024.
Various technologies and payment methods have evolved so customers are able to make frictionless, fast payments. Making sure your eCommerce store offers your shoppers these solutions is crucial to stay on top of your game.
Let’s take a look at some of the payment trends we can expect to see in 2025 to help you guide your eCommerce payment strategy successfully.
Digital Wallets & Mobile Payments
More and more shoppers are paying using Apple Pay or Google Pay. This version of mobile commerce is making huge waves. Shoppers love to be able to make quick and easy payments on their phone. Paying via digital wallets creates easy and frictionless transactions for the shopper. Your job is to make sure that you are offering a seamless method of this working within your store. Offer multiple payment digital wallet options so shoppers can use their mobiles to easily purchase.
Embedded Payments
When shoppers have to be directed to a third-party payment gateway to make their purchase, this can be off putting. Embedding the digital payment service into your app or site removes this risk. It takes away the hassle of having to go to another gateway, or juggling different applications. This will boost conversion rates, and show the high quality user experience you offer on your store.
Embedded payment methods can include:
Mobile wallets
Buy Now Pay Later
Direct Transfers
Saved cards
Buy Now Pay Later
Payment installment solutions are growing in popularity. As more shoppers feel the pinch of the cost of living, spreading big ticket purchases across time is a great way of ensuring sales stay high. Companies such as Klarna facilitate this, which encourages higher AOV. Offering a BNPL solution will ensure that you don’t lose any sales, and give customers the opportunity to buy things they otherwise wouldn’t be able to.
Cryptocurrency
Cryptocurrency is a small, but emerging trend. It’s making waves, as the amount of cryptocoins used in eCommerce payments is growing. Forward thinking companies such as Shopify and BigCommerce have recognised this potential and offer shoppers this possibility. For tech-savvy buyers, this could be a great option. It also has lower fees and faster cross-border transactions.
AI Fraud Prevention
In the age of data breaches and intelligent scamming, making sure that payments are secure is more important than ever. AI is pushing the eCommerce world forward at a fast pace, and here is no diffferent.
AI can work against data breaching and protect your users and your store. AI can enable real time fraud detection, monitoring suspicious activity and transactions. This can identify legitimate buyers from bad actors. This increase in security is a great benefit to your business and payment solution.
Personalized Payment Processing
The last thing we may see in 2025 is personalized payment processing. This means tailoring the checkout experience based on past user behavior, preferences and transactions. Personalization brings benefits to every part of the eCommerce experience, and checkout is no different. With details saved and tailored, shoppers are at ease to make the transactions they want to quickly and seamlessly.
Conclusion
Speed, efficiency and accuracy are the main players in the 2025 payment game. Users need to trust your payment offering, and it needs to be easy for them. Incorporating personalization, installment solutions and mobile wallet offerings means that purchasing on eCommerce has never been so simple. This ease will continue to grow into 2025, and you should try and make sure you stay on top of it.