Halloween Sales Trends 2024

Each holiday season, the general trends of the year affect the way the spending goes. This year, as we see more of a turn towards greener eCommerce and home-centric living, halloween trends have followed. Let’s take a look at some of the trends you can expect to see taking over this spooky season.

Eco-Friendly Costumes & Decorations

Sustainability continues to dominate the eCommerce world. From packaging, materials and deliveries, all the way to brand mission statements and values: there’s no escaping it. The world is becoming more conscious of its environmental impact, so naturally, Halloween spending will reflect this.

Eco-friendly costumes and decor are to be expected, perhaps using recycled or second hand materials. Second-hand shopping is becoming a huge market, and this Halloween more people are looking to buy thrifted outfits, or make them themselves. In fact this year, a huge 57% of Americans are considering this possibility. 

You can work this to your advantage by offering eco-friendly options such as reusable or biodegradable decorations. You can try and reduce the amount of plastics in your sales, instead turning to more sustainable materials such as paper or bamboo. 

If you offer outfits, try using more organic fabrics instead of synthetic ones. For your displays, promote natural products and make sure your merchandising rules highlight the sustainable items. Your homepage can also show your dedication to this cause. 

Digital Catalogs

If your business sells food or drinks, Halloween is a great time to capitalize on this. A huge part of Halloween spending goes to snacks; as we all know how important the ‘Trick or Treat’ tradition is to the holiday. Customers are looking to buy in this area, and you should make sure they know what you are offering.

Digital catalogs are a great way for your business to showcase the Halloween themed snacks, candies, drinks and others that you are offering. If these catalogs are interactive, this can boost the possibility for engagement even further. Sharing snippets of these catalogs on your social media accounts also allows for shoppers to know what you are promoting on their own terms.

Limited editions, bundles or discounts can go a long way, especially for loyal customers. Leveraging this interactive and sometimes dynamic method of marketing can go a long way. Prioritizing the user experience whilst keeping content exciting and engaging is a great way to get your message out this Halloween season.



DIY Kits

Following on from sustainability, DIY kits are becoming more and more popular. Be creative with the DIY kits you offer, there is so much room for variation. For example:

• Spooky home decor
• Pumpkin carving
• Halloween themed food
• Scary costumes
• Party games

Invite shoppers to become crafty and market your products as fun and customizable. This is also good value for money, as you are selling shoppers an activity as well as the end result. This can be a great help to parents at an already stressful time.

Emphasis On Home Decor

This year we have seen a trend in home-centric decorations and lifestyle. Halloween is no different; people want to decorate the space they live in well, and many will be hosting parties here. With this has naturally come the desire to be more elaborate in the way they decorate their homes; your business can help them achieve this.

Whether these decorations are for indoor or outdoor, your business should be there providing it all. Creating bundles is a great way of adding ease to the user experience, as well as boosting your sales. These products should be featured heavily and prioritized in your merchandising strategy. 

Using a personalization platform to offer personalized recommendations can also help the shoppers’ journey. If they have previously purchased from your store, you can tell the kinds of things they are into, and what might be relevant for them for this holiday season.

Pet Power

Finally, there has been a huge trend towards pet spending in 2024. More people are valuing their furry companions, and spending in this area has increased. You may have noticed a rise in pet stores, and this applies to Halloween spending.

Costumes are no longer just for kids; costumes are for pets too! So if you are a pet or clothing store, or a store that sells miscellaneous items, maybe considering adding pet outfits to your collection could be a great idea.

In 2023, Americans spent $700 million on costumes for their pets. In 2024 we can expect this to rise to even higher figures. So be creative with it; what do you think people would like to see their pets dressed up as? And once you have items for sale, promoting via social media and your homepage is a no brainer. We all know how much people love to see pet photos. Pets dressed in adorable/scary halloween costumes? It’s a no brainer!





The spooky halloween season is a lot of fun for kids and adults alike. Every year we see a slightly different take on the trends of the season and what they offer. It’s important to know and understand what these are, so that your eCommerce store can meet the demands of users. This year is set to be a fun one, we hope it’s as scary and successful as it can be!