How Do I Name My Ecommerce Business?

Choosing a name for your eCommerce business is very important. As the saying goes; you don’t get a second chance at a first impression. The name of your business can go on to define the imagery, tone, decor and overall impression your brand gives. An eCommerce name should be memorable and reflect something key about your brand. The pressure is on: so how do you choose? Let’s take a look.

Some Principles To Consider

Does It Work As A Domain Name?

Just having a name that sounds fun and reflects your brand isn’t enough. This is an eCommerce store that people will be accessing either on their browser or mobile device. Is it something that works if there is a .com at the end of it? Is it something that works as a heading on a page of a mobile device? Can it be optimized for a mobile app without difficulty? These are all things to consider and can make a difference. 

Who Is Your Target Audience?

One of the main rules of eCommerce is making sure your strategy applies to your target audience. It’s no use having a fun name that you love, if your target audience doesn’t. After all, these are the people who have to engage with your brand. A great way of figuring out who your target audience is is through data research. First party data, or consumer surveys can help you understand who you are appealing to. Furthermore, looking at who your product appeals to will make a difference.

Once you know your target audience, make sure the name is something they would like. Would it be something easy for them to remember if they want to share through social media or word of mouth? Would the instagram handle be something they would be likely to remember to look up or tag in their stories? These are all important things to consider: the audience is what can help your business grow?



Does It Work On Social Media?

As mentioned, social media is a huge part of any eCommerce business these days. Engagement and product discovery happens via social media. On top of that, social proof spreads rapidly in this way. Many businesses wish to use user generated content in order to show the benefits of their products. Your name has to be memorable and catchy enough for this to work. Your username handle should be short, but also unique. Think about the impression your brand wants to give on social media: does the name fit with this?

Is It Creative?

Choosing a name that is generic could be the best option for your business if you want to establish yourself as reliable. In this respect, having similarities to similar brands could reassure shoppers that you are of a similar caliber to others in the field. However, if you are more creative, you are more likely to stand out. Trying a new name could mean you stick in your shoppers’ heads. If your name sounds too similar to others, there’s a big chance your name might be forgotten in a sea of others sounding the same.

Does Your Name Improve SEO?

Search engine optimization is one of the main ways that eCommerce stores boost sales and attract new customers. The name you choose needs to consider this. If people type your business name into google will it come up first? Or will it be buried under more established words and names that are similar?

The more unique your business name, the more likely you are to rank higher in SEO. However, your name shouldn’t be too unique that it is hard to remember, or that it has nothing at all to do with your business, products or brand image. It’s a hard line to walk, but can make all the difference in terms of getting new customers to your website.



Choosing an eCommerce name for your business is not an easy task. It can make a big difference to the rest of your brand journey moving forward. However, if you follow the considerations listed above then you will be on a good trajectory to choosing something right for you. Just make sure that it reflects your brand, it resonates with your target audience, and it’s easy and fun to remember.