How Is mCommerce Changing In 2025?
As we see a rise in AI technology, the mCommerce world is moving right alongside it. From social commerce to voice commerce, mobile devices are at the forefront of the AI eCommerce revolution.
Published February 27, 2025.
Mobile technology has changed the eCommerce industry in many ways. Considering most people live with their smartphones glued to their hands, it’s unsurprising that more and more eCommerce purchases take place via mobile devices. But as with everything else in this industry, things change fast. Let’s take a look at how mCommerce is changing in 2025.
Shopping Via Mobile Apps
The age of the app is upon us. Fewer people are shopping through mobile browsers, but through downloading the apps. There are reasons for this. Some of the benefits to shopping through an app include:
Stored preferences
Stored payment information
Deals and promotions for in-app only
More effective UX
These benefits are so strong that 85% of consumers say they prefer to shop via app than browser. Luckily there are platforms such as Tapcart who specialise in creating mobile apps from web browsers, so you don’t have to do the big work yourself.
This all leading to higher conversions is a no brainer. Mobile commerce is more about the apps now than it ever has been before.
One Click Ordering
We all know how handy the Amazon ‘Buy Now’ button comes in when you’re wanting to make a purchase without entering all your details. This is one of the reasons why mobile apps are so useful, but people want this anyway.
Manually entering all of your information each time can lead to consumer fatigue. It also gives shoppers the chance to change their minds about the purchases, leading to cart abandonment. One click purchases are therefore beneficial to both the customer and the merchant.
Having a streamlined checkout process is a prerequisite for any successful eCommerce store. When it comes to mobile devices, entering information can be hard when the mobile screen is so small. Since the same device will be used each time by the shopper, having a one click order solution is a great idea.
Social Commerce
We have seen a steady rise of social commerce over the past few years, and in 2025 we can expect to see this expand further. The majority of people spend the majority of the time on their phones on social media. For this reason, it makes sense that social commerce is booming.
Social commerce (eCommerce purchases happening within social media platforms as opposed to externally) has been growing. Through hyper-tagging of businesses in posts, as well as hyper-tagging specific products within images, it’s no wonder this is taking off.
When a brand showcases an outfit via Instagram image, for example, they can now tag all of the products within that image. That means if a shopper sees something they like, they can just click on the tag and buy the product there and then- simple!
Shoppable posts are a huge mCommerce trend in 2025, and it’s a great idea to catch onto it now.
Voice Commerce
As conversational commerce continues to grow in popularity, the mCommerce scene is no different. Mobile devices already have microphones installed within them, so shoppers want to use them! Rather than trying to search through keyword search, or even typing in general, it makes sense that shoppers just want to say what they are looking for.
At this stage, so many searchers are using voice search at least once a day, and this figure will continue to grow. If you don’t already have a multimodal search implemented, this is a great time to get involved.
The more sophisticated your search is, the more conversions you will make, it’s simple! Using an AI backed platform to ensure you can give your customer this experience is key.
Conclusion
These are just some of the ways that mCommerce is changing in 2025. As AI backed technology continues to progress, it’s not surprising that mCommerce is in the midst of this. Customers are looking for personalization, efficiency and seamless UX. The advancements in mCommerce are all helping to make this possible.
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