Improving Your Customer Experience With Fast Simon
Updated December 12, 2024.
Fast Simon’s AI optimization platform is constantly evolving, exploring the most innovative technology that AI can offer any eCommerce store. We are proud to facilitate a superior eCommerce customer experience. In the rapidly advancing world of eCommerce, making sure that we offer the most advanced way of approaching eCommerce is vital. As the capacity of AI continues to grow, Fast Simon ensures that we provide our merchants with the newest and most innovative updates around. Let’s take a look at what some of these are.
Search & Discovery
Our search & discovery solution uses AI to ensure that search queries are returned with the most accurate and relevant results possible. Our AI powered Natural Language Processing (NLP) allows users to search in their own language, facilitating ease and comfort in their journey. Synonym & Antonym suggestions mean that whatever words are used, results are returned. We also ensure that any spelling mistakes do not mean that customers are unable to find their search queries.
We also offer merchandising within our search, also known as searchandising. This means that the merchants can decide which products they want to appear when the customer searches. This can be personalized to fit individual business needs.
Vector Search
Fast Simon’s AI powered vector search takes the search module to a whole new level. This uses vectors to understand intent behind searches, and produce results based on far more than just keywords.
This machine learning can understand related products, and produce results in a more human centric way than ever before. This technology includes multimodal search, whereby text is no longer simply the main object of the search bar. This takes the pressure off keywords, which can result in a less advanced search.
Superior Personalization
Personalization is expected on all eCommerce stores. Fast Simon’s AI system offers personalized recommendations based on real-time user activity, click profile data, and other gathered data.
This machine learning offers suggestions and personalized recommendations and experiences that prove to the shoppers that they are valued. By offering a uniquely tailored experience that helps shoppers in their journey, you can see improved sales as well as customer satisfaction.
Advanced Merchandising
Fast Simon’s merchandising solution provides the opportunity for visually stunning displays on collections pages, banners, promo tiles and even within search. This can all be achieved through a no-code merchandising editor which removes the need for lengthy backend development.
With a dashboard that allows each merchant to take their own merchandising strategy, rules and goals into their own hands, the possibilities are endless. Creating a merchandising strategy that is flexible, and informed by business metrics ensures you will see the best outcomes for your business.
Smart Rendering
Fast Simon’s smart rendering uses several cutting edge technologies to make the move towards Server-Side Rendering. This removes the need for the long loading page time associated with JavaScript. This therefore increases SEO, you can leverage this without any development, but via no-code editor.
This drag and drop technology ensures that eCommerce development continues to be accessible to all. The outcome of this is increased business metrics and user experience, leading to overall increased customer satisfaction.
Fast Simon is proud to stay on top of the eCommerce game. Making sure that merchants continue to offer customers the highest quality eCommerce experience possible is very important. We are proud that this is something Fast Simon is able to offer and continue to advance in.