Tips To Ensure A Successful Holiday Campaign

This Valentine’s Day, instead of trying to shoot for the stars and have a huge impact with your campaign, why not keep it simple? Instead of aiming to break the internet, why not aim to meet your customers where they are? These tips will help you on your way, for this holiday and beyond.

All Holidays Function Similarly

If you have a strategy that works well, stick with it. There’s no need to break the mold every time a holiday comes around if there are things you know work for your business. 

Just because each holiday has different themes, main elements remain the same:

• Core messaging

• Strategy

• Promotions

You can therefore reflect on past campaigns, and offer similar questions to those already asked. Just changing the theme to relate to this specific holiday. For example:

• Did your holiday landing page work?

• Did discount pop-ups have a high open rate?

• Did bundles shift stock?

• Did social media campaigns produce the results you wanted?

If the answer to these is yes, then stick with them! Adjust them to make them work this time around, but don’t change too much. If any of them didn’t work, maybe it’s worth trying something new.

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Know Your Audiences

You probably already know and understand your customers, and you need to make sure to relevant the right segment of your customers. This is where segmented audiences can come in helpful.

For example, with Valentine’s Day you might find three different kinds of shoppers:

• Advance Planner: will be prepared in advance and be willing to purchase higher ticket items, with strong intent

• Tactical Shopper: will try out several stores to get the best deal before deciding on which product to choose from where, may also use omnichannel avenues

• Last Minute: simply will take what they can when they realise the holiday is closer than they expected!

These models of customers may apply to all holidays. Your job as a business is to make sure there is a space for all of them in your business. Some things you may be able to do to facilitate this is:

• Discount banners: for the advance planner

• Bundles offers: for the tactical shopper

• Chatbot: for the last minute shopper

  

  

Bundle Away!

Adding bundles is a winner for any holiday. People love receiving more gifts, and if you make this accessible and affordable for the shoppers, they will love it. This can have benefits for your business such as:

• Spreading your brand name

• Boosting profits

• Reducing stock

Just remember to do these kinds of discount sales on items with low product margins, so that your business doesn’t lose out too much. You could also offer free shipping to sweeten the deal. 

If you are offering these kinds of offers, make sure they are clear and easily visible on your site. Customers need to know about it to take the benefits!

Bundles such as ‘For Him’ or ‘For Her’ can also go a long way in any holiday, in order to make your shoppers' lives easier. 

Conclusion

This Valentine’s Day, these tips will help to ensure that you make the most out of your holiday sales. If these tips work well now, they can be recycled for your holidays coming up throughout the year- and you’re all set!

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