Trends To Consider For Your Fashion Ecommerce Strategy

The world of fashion eCommerce moves at a very fast pace and making sure you stay up to date with the latest trends can make all the difference to the success of your brand. Keeping your finger on the pulse is necessary if you want to establish yourself and keep the customers coming in your direction. In this post we will look at some trends it’s crucial to cover if you want to stay relevant in an overcrowded scene.

AI-Driven Personalization

AI is transforming the entire modern world, including the eCommerce industry. Personalization has seen major improvements as a result of this. Machine learning algorithms can analyze customer data to offer tailored offerings based on the customer’s individual preferences. This allows AI to radically improve your user experience. 

Shoppers can be offered personalized recommendations that are relevant to them. It can offer a smart advanced site search that knows what they personally are searching for through NLP and vector search. It can also provide chatbots which speak in natural language, offering 24/7 personalized support in a handy and low-cost way.

Offering this kind of personalization boosts consumer experience, as well as their impression of the brand. This leads to higher sales and profits for the brand, as well as higher customer satisfaction. With many AI platforms out there that can offer this kind of personalization, it’s something all fashion brands should be taking advantage of.

Social Commerce

Shoppers spend so much time on social media, it’s not surprising that social commerce has taken a stronghold on the market. Fashion brands naturally thrive on the social media scene, as they lend themselves well to images and modeling. The use of influencers and user generated content can also be used to your advantage here.

Social commerce allows shoppers to make their purchases from the comfort of their social media platforms; a space they already trust. It also facilitates the potential for hyper tagging, and inspires product discovery. 

Social commerce is set to grow even further than it already has, so offering this within your strategy is a great way of staying ahead of the game. You can see how apps such as Pinterest, Instagram, TikTok and Facebook excel here. Visual discovery is huge, and social commerce takes this to its natural place.



Ethical Fashion

More shoppers want to spend their money with brands who they know share similar values to them. This particularly holds true to Gen Z and millennials, who actively look out for this. People are conscious about environmental and social issues, and they want to see their brands mirroring this. Making sure that your fashion brand makes your intent and values clear is therefore important in your strategy. 

Eco-friendly practices such as:

• Sustainable materials
• Fair working conditions
• Animal welfare
• Diversity in race, gender and sexuality
• Recycled or upcycled products
• Eco-friendly delivery and packaging options

You should consider all of these when creating your strategy, and make your position clear to others surrounding it. 

Augmented Reality

AI can create the potential for more immersive shopping experiences than ever before. Augmented Reality allows shoppers to ‘try on’ clothes before buying, by virtually seeing how they look. This is a great way of reducing returns, and wowing customers with your technological advancement. It adds an extra touch to your eCommerce experience that will stick in their mind, and stand you out from the crowd.

AR keeps growing in popularity, and ultimately increases sales. It gives shoppers a sense of reassurance that your products will suit them, and shows that you are being transparent. Smart mirrors and fitting rooms are a great way of replicating physical stores online.

Mobile Commerce

If your eCommerce strategy doesn’t already include a mobile commerce element then you are well behind. So many shoppers use their mobile devices to make purchases these days. If your site is just optimized for browsers, you will be missing out on serious sales.

The amount of people using mobiles to make purchases just keeps on growing. More and more brands are using platforms such as Tapcart to create mobile apps for their sites. This comes with its own benefits. All of mobile commerce has benefits such as:

• Simple UX and navigation
• Faster load times
• Smooth checkout linked to Apple Pay or cards
• Push notifications
• Clear link to social media
• Short keywords

These benefits, along with others, are all reasons why your mobile commerce strategy should be optimized. 



Overall, the trends that we see dominating the fashion industry are relevant to all of the eCommerce world. AI is pushing the scene in one direction and it’s a great idea to stay on top of track to stay relevant. In such an overcrowded market, following these trends can really help you stand out from the crowd.