Upcoming AI Chatbot Trends To Watch
Chatbot AI technology continues to make waves, growing in capacity and popularity. Staying on top of these trends is a great benefit to your businesss.
Updated December 18, 2024.
We have seen the growth of eCommerce chatbots, as the AI technology has created the space for effective communication across this channel. Chatbot technology will continue to grow as we move into the future, and it’s up to you to leverage this to your advantage. Being aware of the chatbot trends to watch is a great way to ensure this can happen.
Increase In Human-Like Interactions
In order for chatbots to continue to thrive and flourish, this depends on them being able to interact in a human-like manner. The more ease that consumers have in communicating with the chatbots, the more their popularity will grow. Advancements in NLP (Natural Language Processing) as well as machine learning are helping here. They give chatbots the capacity to understand context, emotions and nuances in conversations.
You can expect to see:
NLP facilitating more natural and engaging interactions
Sentiment analysis tailoring responses to emotions
OpenAI’s ‘advanced voice mode’ for ChatGPT making waves
Google’s Gemini replacing ‘Hey Google’
The key takeaway: prioritize chatbots that can respond to complex queries in a human way for a top user experience.
Enhanced Personalization With AI
Chatbots can personalize interactions through AI and deep learning algorithms. Through understanding vast amounts of data, chatbots analyze the information given to offer personalized experiences, recommendations and great customer support. Personalization has already been used by chatbots, but AI advancements will take this one step further.
You can expect to see:
Deep learning analyzing data to understand user behavior and preferences
Personalized product recommendations over chat
Customer support anticipating user needs and offering solutions
The key takeaway: through understanding customers’ browsing history and past actions, a tailored personalized shopping experience can be offered.
Voice Technology
Chatbots will integrate voice technology into their systems in the future. Shoppers love the hands free convenience and improved accessibility that voice technology enjoys.
Moving forward, you can expect to see more voice activated chatbot systems, and improved voice recognition technology. A great benefit of this is to users with disabilities or other situations where access to typing is limited.
The key takeaway: voice technology incorporated into chatbots opens the door to safer and more convenient access to voice technology.
Broader Industry Use
As chatbot technology has been improving, the places we can see it used have been growing. With industries that are required to operate to a high standard of professionalism as a result of sensitive subject matter, we haven’t seen chatbot technology incorporated until now.
This is because when shoppers are expected to be met with a high quality of service, chatbot technology needs to meet this standard.
As of now, it can. This means that we will see the technology employed in fields such as: healthcare, finance, retail and education.
We will see the technology used for:
Scheduling appointments
Engaging with public queries
Fraud detection
Personalized advice
Customer support
The key takeaway: Chatbot AI can be tailored to meet the specific needs of your industry. This means that whatever field you are in, customers will be ensured the highest support.
Sales and Marketing Driven By Chatbots
Until now, the main use cases we have seen for AI chatbots have been providing customer support and assistance. However, as we move into the future there are more opportunities for chat technology to grow your business, and contribute to boosting profits and sales.
This is made possible through boosted customer engagement, marketing campaigns and personalization tactics.
You can expect to see:
Chatbots problem solving to answer queries, leading to higher sales
Personalized marketing messages based on user data via chatbots
Chatbots in an omnichannel seamless marketing strategy
Chatbots engaging with users who abandon carts with discount offers
Key takeaway: Make sure you leverage chatbots to make the most of targeted campaigns, and boost customer engagement across all channels.
Conclusion
Chatbot technology is hugely expansive in the way it can grow your eCommerce strategy. It is not a question if ‘if’ the chatbot capacity will grow, it’s a question of ‘how’.
Staying informed and adapting to the rapidly evolving world of AI technology is key in order to ensure your business stays relevant. In a competitive digital landscape, making the most of these kinds of new technology could make a big difference to your business.