Why Is mCommerce So Important In 2025?
With people spending more and more time on their phones, it's not surprising that mCommerce is growing in popularity. We take a look at the main reasons why.
Published April 9, 2025.
Mobile commerce is dominating the eCommerce world, and it’s only continuing to grow in popularity. Because of this, anyone in the eCommerce industry should make sure that their mCommerce strategy is up to date. Knowing these important statistics about the state of mCommerce in 2025 is a good place to start.
mCommerce in 2025
Mobile commerce is currently worth more than $550 billion in the US alone. This figure is expected to more than double in the next two years. Globally, mCommerce generates more than $2 trillion in revenue, which is 57% of all retail eCommerce sales. So why is this?
Mobile Commerce Is Convenient
In an age of instant gratification, people don’t have the time or patience to make long transactions. Shopping on mobile phones saves time, is at people’s fingertips, and facilitates quick payment.
Mobile shopping means that you can shop wherever; whether you are on the move, at work, or just on the couch. There are no restraints to where you can make your purchases, which means that as soon as it’s on your mind, the purchase can be made.
People are able to research products even if they are in the store, and this can be saved on their phone for later. Furthermore, the growth in payment options such as Apple Pay and mobile wallets means that card details don’t need to be entered each time; they are already saved. Reducing friction from the payment ensures that more sales will go through, and profits will be made.
Fast Simon: Tailored eCommerce Search Results
AI-powered product recommendations and site navigation
Search functionality that scales with your store
Advanced search features like voice search and natural language processing
Social Media Is Huge
Another reason why people are using their mobile phones to purchase from eCommerce stores so frequently is because of social media. Social media is wildly popular across the globe, with huge amounts of people sharing, viewing or engaging with social media everyday.
Social commerce is the integration of social media with eCommerce. It creates the potential for shoppers to make purchases in app, rather than needing to migrate to the eCommerce store. This means that shoppers can make purchases where they feel comfortable, and a seamless buying funnel is provided.
Product discovery within social media can reach new levels. Products can be tagged within posts, and people can follow these tags to complete purchases. With social media's popularity growing, it’s unsurprising that mCommerce is hot on its heels.
Mobile App Functionality
Having a mobile app for your eCommerce store can offer hugely increased functionality compared to mobile browsers. There are many benefits to a mobile app instead of a mobile browser such as:
Offering loyalty and discount codes
Simple tracking of deliveries and returns
Personalized recommendations and information
Optimized UX & design
Potential for higher personalization
Ability to use push notifcations
Platforms such as Tapcart create the potential for turning your web browser into a mobile app. With integrations such as that with Fast Simon, AI driven data on customers can be combined with your in app development. This ensures that shoppers will receive an optimal shopping experience every time.
Why To Prioritize mCommerce
Mobile commerce should be a focus for all retailers today. If you aren’t prioritizing your mCommerce strategy you are quite simply missing out on sales. Shoppers have come to expect a high quality of service on their mobiles.
People are spending huge amounts of time on their phones, whether this is for shopping, researching, purchasing, banking or engaging with social media. It’s not surprising that taking mobile commerce seriously can bring a whole new dimension to your eCommerce store.
