Achieving Top Personalized Ecommerce In 2024

By now, it’s clear that offering a personalized experience on your eCommerce store isn’t optional: it’s a must. Rather than just using minimum capacities, your eCommerce personalization should ensure that your users are having their needs met. So how can this be achieved?

Growing Demand For Personalization

More shoppers are favoring personalized experiences. Why? Well, it saves them time and offers them a tailored experience that suits their preferences. When done well, personalization is hugely favored by shoppers. 

Items such as ‘recently browsed’ and ‘you might also like’ can provide an optimized user experience. These increase the potential for upsell and cross-sell sales, and the more sophisticated the AI system powering the recommendations, the more sales will be made.

Particularly amongst middle aged consumers (35-54 years), these targeted personalized content have a huge impact. When they might not be so tech-savvy to scroll through the website, having these offerings readily available to them is a great benefit.

When it comes to younger generations, such as Gen Z, having personalized recommendations can also help. However, combining these with a social media strategy, or other dynamic content can help to peak their interest.

In general, the shoppers with larger budgets are more inclined to make purchases from the cross-sell and upsell personalization. If your AI algorithm is good, it will encourage them to add to their purchase.

Personalized Offers

Increasing sales and AOV through personalization is an obvious way that personalization can have a positive impact on your business. However, this isn’t the only way that you can use personalization to attract customers.

Non-monetary personalized offers can also go a long way, particularly with younger generations. These kind of offers could include:

• Access to new & exclusive content
• Early access to new products
• Sneak peek at future trends

These highlight the move towards unique experiences being valued rather than just saving money. People want to feel as though they have a relationship with your brand that shows their connection. This can be boosted by social media content and connection. People feel as though they want to be a part of your brand.

When it comes to financial incentives, free shipping is a crucial personalized offer that people love. Other systems such as loyalty points and one-time discounts can also have a positive impact on the way people react to offers.



Personalized Outreach

When it comes to marketing, using personalized outreach is so important. If you reach out to shoppers without personalized messages, these will probably go unopened. They can even have a negative impact on the way your shoppers view your business.

Having a powerful AI backed SMS and email marketing program therefore, is very important. Platforms such as Klaviyo & Attentive ensure that the emails and SMS that your shoppers receive are high quality, and show them information they want to see. This is through an integration with Fast Simon, which uses data collected on the online store in order to power the most relevant recommendations. The result of this is high customer satisfaction, and increased AOV and sales.

Personalized social media ads are an effective method to boost engagement and sales with younger generations. Having a strong omnichannel approach is important for creating a positive brand image, and ensuring you stay up to date with current trends.

Personalization At Scale

One of the issues facing personalization is the move towards higher data security and privacy. It’s important to respect your shoppers’ data privacy. A way of ensuring that you can still ensure personalization without infringing any privacy regulations is through offering personalization at scale.

AI systems can use real-time click profile data to ensure that even first time users can have a personalized experience. Relevant groups can be targeted based on intent and periods of time. This means that you can offer personalized experiences based on current actions.



Overall, it’s clear that the expectations of a personalized web experience only continues to grow. Customers want to feel they are valued. These personalized offers can be financial, or otherwise. Whether it’s through outreach or on your site, having an AI backed and up to date personalization strategy is necessary.