How To Make Your Ecommerce Personalization Stand Out
In such a saturated market, strategies such as games, immersive experiences, and opt-ins, will ensure that your eCommerce personalization shines out above the rest.
Published March 12, 2025.
An eCommerce personalization strategy is no longer optional. Shoppers expect it, and will be unlikely to return to your store if you aren’t able to offer personalized experiences. Shoppers expect tailored experiences catering to their specific needs. This data can be based on their online browsing history, behaviors, previous purchases and overall preferences.
There are several ways to take your personalization to the next level. The overall result of this will be a more streamlined and scalable eCommerce store.
In 2025, when personalization is well established and expected, there are certain ways that you can ensure your store stands out from the crowd. Here are some strategies that can help you make the best personalization impression possible.
Include Games
Lead collections can be gamified in order to increase customer engagement, and incorporate an element of fun. Interactive and gamified experiences can be personalized to increase relevance to each customer.
For example, customers can spin a wheel to win a discount on certain items. These items can be previously viewed or favorited items by the client. This means they are more likely to purchase if they win, and engagement should be high.
Combining personalization and interactivity is a winner in 2025.
Immersive Experiences
With the prominence of social media, TikTok and other platforms that prioritize short form storytelling, shoppers are looking for this kind of content. Short-form content is super popular, and you can incorporate this to your personalization strategy.
Social media based story formats are therefore the way to go. Immersive, full-screen, Instagram like experiences mean that customers are immediately engaged. Seeing content that is personalized to them in this way is exciting, and will lead to greater click-throughs and overall sales.
Opt-Ins
Some consumers find that eCommerce experiences can be overwhelming. The last thing you want to do is make your customers feel pressured. This leads to a negative impression of your business.
Instead, allowing them to opt-in to personalized experiences means that they are in control. This shows that you care about their well-being, and also that you are not being pushy. If they do decide to opt in, this means you are more likely to generate sales.
Purchase Progress Bar
If customers are encouraged as they move through your buying funnel, this will give them incentive to keep on going. The progress bar can remind each customer the value of their cart, and offer incentives to keep going.
Examples of incentives that can be offered are:
Free shipping
Discounts
Loyalty rewards
Free products
If they increase their order value, they are able to access these. This combines personalization with compelling sales tactics, and will lead to increased AOV.
Real-Time Updates
Keeping your customers up to date with products they have demonstrated interest in definitely proves that you are on top of your personalization. Catalog based triggers can let customers know if products they are interested in are either out of stock, or back in stock. Or even if there is a discount or price drop.
These updates can also function as reminders of your brand, but in a way that resonates. Rather than a generic email, a push trigger relevant to them can make all the difference.
Respect Privacy
As data privacy restrictions become more prominent, it’s important to make sure that the data you are using to inform personalization is zero party data. This means that customers can choose to share personal information.
Alternatively, the data can be collected via on-site actions. This will help to assure your customers that you have their best interests at heart, whilst still offering optimized experiences.
Using Audience Segments is a great way of achieving this. This allows personalized experiences to even first time or anonymous users. This can definitely make your brand stand out.
Conclusion
Although personalization is well established, there are many ways you can ensure that your strategy stands out from the crowd. Making sure your personalization is in the best interests of both the consumer and the merchant will see you go far.
Advanced eCommerce Personalization
Fast Simon’s technologies can take your personalization efforts to the next level.
Optimizes product collections by sales data
Uses AI to deliver relevant results
Helps customers find complementary products
