Hyper-Personalization In Ecommerce

Hyper-personalization creates the potential for all of the benefits of personalization and more in eCommerce. Shoppers can have an experience unlike any other, especially unlike one they could receive in a brick and mortar store. For this reason, investing in hyper personalization is super important for a successful 2024 eCommerce strategy. 

What Is Hyper-Personalization In Ecommerce?

Hyper-personalization goes beyond traditional personalization in eCommerce. Traditional eCommerce personalization uses customer data such as purchase history, or browsing behavior in order to offer a personalized eCommerce experience. 

Hyper-personalization uses a range of data sources, referencing:

• Customer demographics

• Past interactions

• Real-time behavior

• Past actions

• Previously stored data

In order to tailor the customer's journey from start to end. Personalization has the ability to move beyond what the shopper is even expecting to find; no longer are they met with recommendations that simply are in a similar price range or style as previous purchases. Now, with hyper-personalization, these recommendations could be linked to events coming up in their life, the weather in their area, or current trending topics. 

Hyper-personalization goes deeper into personalization, whereby the customer will feel even more as if they are being recommended by a real life person. It is a far more customized approach, with each touchpoint of the customer journey receiving care and love through AI and machine learning technology. 

It creates the potential to move from a ‘one-size-fits-all’ approach to a superior shopping experience. It will make your shoppers feel valued and seen. This will lead to greater sales and greater customer satisfaction.

Benefits Of Hyper-Personalization

Adding a hyper-personalization strategy using AI and machine learning to your eCommerce planning can bring you many benefits. Let’s take a look at some now.

Increased Customer Satisfaction

Shoppers want to feel seen, and they want to be given guidance on your store. Just like the purpose that store assistants serve in brick and mortar stores, hyper-personalization can present this online. When shoppers are directed to the products they actually want, they will spend more, and they will leave feeling seen and understood. 

Reduced Cart Abandonment

Having abandoned carts is one of the biggest challenges faced by eCommerce stores. Hyper-personalization can help here, as suggestions, discounts or additional items can be offered at this crucial stage. Adding hyper-personalization at this stage in the journey can motivate them to complete their purchase and make all the difference.

Improved Conversion Rates

Overall, shoppers need to be able to find what they are looking for. Further than that, you need to help them see what they want to see on your site. Hyper-personalization works for both high intent and low intent users. High intent users can be persuaded to upsell with the right personalized recommendations. Low intent users can be convinced to make a purchase when you show them something they would like. It’s a strategy that works for all.



Where Can Hyper-Personalization Be Used?

Hyper-personalization isn’t just a factor for cross-sell and upsell recommendations. Although these do play a large part in the way that personalization pans out, it’s not just down to this. With new AI technology expanding the capacity of eCommerce stores, let's take a look at where you can implement hyper-personalization to bring growth to your business.

Chat AI Technology

Chat AI technology can be used to offer hyper-personalized experiences. For example, with chat technology being more sophisticated than ever before, users’ queries can be answered in incredibly human ways. Things that specific users want to know and see can be recommended through different data outputs. Communication through voice technology can also be personalized to meet each users’ needs. The combining of these AI advancements set you up for an incredible eCommerce experience.

Bundles and Collections

Creating curated collections and bundles that are specific to users is a great way to take your personalization to the next level. Shoppers may have looked at a variety of products in your store, but if you can feasibly group them together and offer a discount, this will provide the potential for great upsell technology. 

Advanced Site Search

If your site search uses a vector search model, you can ensure that hyper-personalization occurs within search results. Your search can be intelligently linked to past behavior, trending search terms, and other relevant data. This means that shoppers will have a smoother, faster and easier eCommerce experience, at every step of the way.

Conclusion

Hyper-personalization is the key to taking your eCommerce store to the next level. It ensures that your store stands out from the rest, and will boost your user experience. It is something that needs to be invested in, and have a strong strategy in place. The main takeaway is the customer-centric mindset this strategy takes. Show your customers what they need (whether they already know it or not), and the rest will be done for you.

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