Innovative Product Discovery Best Practices
Product Discovery can and should be engaging and appealing. Through personalization and AI backed technology, these best practices will demonstrate the way that you can ensure boosted sales whilst keeping customer satisfaction high.
Published March 20, 2025.
In 2025 the product discovery journey has the potential to be varied, engaging and exciting. Any customer that visits your site should be able to access a smooth and personalized product discovery journey that leaves benefits for customer and merchant alike. Let’s take a look at some of the best product discovery practices in 2025.
AI-Backed Personalization
One of the most effective ways to streamline your product discovery process is through offering a personalized experience. Rather than offering a one-size-fits-all approach which might leave customers overwhelmed or disinterested, personalization ensures that the products that actually interest customers are being shown to them.
AI is at the core of successful product discovery strategies. Through tracking user behavior in real time, recommendations can be adapted to match customers’ unique interests. This means seeing products they actually want to buy.
AI can be implemented to improve product discovery in the following areas on your site:
AI powered search & discovery to offer relevant products
Personalized recommendations
Personalized outreach marketing
Targeted discounts & ads
Voice Search
The rise of voice commerce continues, as shoppers are interested in searching in a convenient and easy way for themselves. Simply searching via voice as opposed to typing in and relying on keywords makes a lot of sense.
Voice search allows shoppers to use their natural language to find results. This takes less time than typing, and is easier. Once your system has produced the results to the voice search, a purchase is just one click away.
Visual Search
People make first impressions with their eyes. Visual search is great in terms of advertising new products within images and videos. Visual search means that shoppers can take a photo of something they are interested in, upload it to your image search solution, and be presented with a similar product.
This means that shoppers don’t have to know the exact name or make of the product in order to find it. It creates a frictionless experience. In order for this to work, product images need to be high quality and well tagged.
Omnichannel Discovery
Shoppers use several different channels in order to make their purchases these days. Some of the various channels shoppers may use are:
Web browser
Mobile browser
Mobile app
In store
On the hone
Social media
In order for product discovery to flow seamlessly through all of these channels, they all need to be connected. So if a shopper sees something they like on your instagram, they should be able to go from that post to a purchase point. Whether this is still on the site via social commerce, or if it directs to your site, either way it should be seamless.
Searchandising
Searchandising is the art of bringing merchandising and search together. This means that the drop down search results will show personalized suggestions for the shopper, as well as fitting in with your merchandising strategy.
This allows you to create a curated search experience which can promote products, bundles or limited products in strategic ways. Through linking this with personalization, it’s a win-win for all involved.
Data Driven Insights
The more you know about your customers, their needs and desires, the more you can create experiences they want. Data analytics allow you to see what customers have viewed, shown interest in and purchased.
This can help your product suggestions moving forward. Product discovery in 2025 depends on data-driven insight to ensure the customers leave satisfied and invest their money wisely.
Conclusion
There is a lot of potential for product discovery in 2025. With the help of AI, ensuring that your customers receive an optimized experience that encourages them to purchase more, whilst boosting your brand image has never been easier. The suggestions in this post will get you started in a positive and effective way.
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