Should I Use Shopify Markets?

Shopify has always created a platform for merchants to sell and reach the right target audience, in the best way possible. Shopify Markets now addresses the need that businesses have to expand. With business growth comes the desire to expand across different marketplaces, customer bases and areas. Combining all expansion activity into one central location, administrating expansion has never been so easy for Shopify admins. 

What Is Markets?

Markets is the simplest and most efficient way for business expansion. Creating the capacity for international expansion, Markets offers these capacities both in B2B and retail markets. It allows businesses to customize everything in their catalog in one unified area, to be shared across different markets.

This means that cross-market expansion has never been more easy, and unified. Areas open to customization are:

• Theme
• Currency
• Domain
• Businesses entities

These can then be adapted to fit the market in question, but without losing the key elements that make your store unique. 

Take The Stress Out Of Scaling Up

If your eCommerce business performs well, desiring expansion is inevitable. Therefore, Shopify Markets is there to meet a need that is important business growth. This is relevant whether you are a new or established Shopify customer. It also applies whether you are looking to expand internationally, moving to a B2B market from a B2C market. 

Scaling up and this kind of growth can be a difficult transition for any eCommerce business. Having this growth unified into one place, with a handy admin center for users takes the stress out of this transitional process. 

Having a helpful command center means that you can be fully aware of the changes you are trying to make. It enables you to be clear about:

• The areas you operate in
• How each different market is performing
• What new countries markets look like

This all allows you to experiment with new business models, but with some background guidance. Any new markets you add to your reach will appear within your markets interface. You will then be able to assess how each area is doing compared to the other. This takes the stressful unknown away from the move. 

It allows you to feel more in control than ever, when taking a move that often feels daunting.



Benefits Of Markets

One Centralized Location

Rather than business growth being scattered among different areas, and seeming a little chaotic, Markets allows the growth to center from one place. Shopify Admin is your source board for all of the changes. The process stays consistent within the Shopify admin system. Simply add a new location, and let the customizations begin. Having everything centralized in this one area also means you’re less likely to forget anything important. Shopify has you covered.

Offer Customized Experiences

Each audience is different, and no two audiences should be offered the exact same eCommerce experience. There are variables that need to be considered. Markets allows you to customize all the different areas from one single shop. You can customize areas of each site to curate the shopping experience you desire that particular market to receive.

Follow Your Expansion

Being able to track your expansion holistically is a great benefit. Real-time updates in high detail will be useful moving forwards and understanding the outcomes of your expansion. You can even compare your different markets, pin key markets at the top, and granularly examine the effects of your growth.

Watch Yourself Grow

At the end of the day, this capacity enables simple, rapid growth. Remove the long integration times, don’t waste time splitting inventory or keeping data synced between multiple stores: Shopify Markets has all of this covered. Create new markets by simply tweaking details of old markets; you don’t need to start from scratch every time. Expanding has never been so stress-free.



Shopify Markets creates potential for growth in a global and international market. A process that otherwise can be daunting, admin-heavy, and uncertain is immediately made easy. If your business is performing well, there is a chance this service will be of great benefit and help to you.