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The Fast Lane
Discover the world of AI-driven shopping optimization and fast-track your way to increased conversion rates, AOV, and customer loyalty. Explore expert insights on e-commerce personalization, merchandising, site search, and more.
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Personalization
5 Elements You Should Personalize in Your eCommerce Store (+ Examples)
In today's eCommerce landscape, personalization is no longer a luxury but a necessity. By personalizing your eCommerce store, up to 80% of your shoppers are more likely to buy. But you need to make su
Search & discovery
Personalized Search: 3 Main Benefits for eCommerce Merchants
eCommerce businesses are continuously exploring ways to improve user experience and increase conversions. One approach that has gained significant traction is personalization. Below, we delve into the
Merchandising
Best Practices to Optimize Your Website for Mobile eCommerce Merchandising
With most people accessing websites on their mobile devices, optimizing your site for mobile can significantly enhance the shopping experience and improve your conversion rates. But that's not the onl
Merchandising
Responsive Web Design: Craft a Seamless eCommerce UX (+ Examples)
Did you know that 88% of online consumers are less likely to return to a site after a bad user experience? In today's supercharged digital age, using virtual merchandising techniques, such as responsi
Personalization
AI-Based Personalization: The Future of eCommerce
Artificial intelligence (AI) is revolutionizing the way eCommerce businesses connect with their customers. An estimated 70% of eCommerce decision makers believe AI will improve their personalization e
Merchandising
eCommerce Product Pages: 5 Best Practices to Improve Online Merchandising
Product pages can make or break a sale. This is where you showcase your products in the best possible light to convince potential customers to become paying customers. Below, we list and discuss five
Merchandising
From Likes to Sales: Harnessing Social Proof for eCommerce Merchandising
Trust is one of the most important concepts when it comes to eCommerce. And using social proof in your eCommerce merchandising strategy is one key way to earn that trust. Social proof comes from recom
Search & discovery
4 Advantages of Using an On-Site Search Engine: Expert Insights
A seamless and intuitive shopping experience is critical for success in the fast-paced world of eCommerce. An site search engine is a powerful tool that can dramatically improve the user experience. I
Personalization
Power of Omnichannel Personalization: Enhance Your Customers' Shopping Experience
Are you familiar with the more, the merrier? Your customers are. That's why 76% of them prefer it if you engage with them on different channels. But simply throwing an "omnichannel net" of generic con
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